Getting a Leader an Even Bigger Stage
Positioning a senior vice president as a recognized expert on human resources, education, diversity and inclusion.
Work led by our founders prior to founding N2N
The Moment
ETS sought to strengthen the visibility of its senior vice president for Diversity & Inclusion, Outreach & Advocacy as a leading voice on issues impacting education, workforce development and inclusive leadership.
The Move
Developed and executed a C-suite communications strategy designed to elevate the executive’s voice across multiple platforms. Created speeches, articles, news releases, social content and internal communications that positioned the senior vice president as a trusted expert while highlighting ETS research, programs and commitments.
Making It Happen
Developed executive messaging for internal and external audiences. Created thought leadership content including speeches, articles and news releases. Led communications strategy for signature initiatives on women’s leadership and inclusion. Organized external conferences highlighting ETS research. Built partnerships with organizations including Black MBA, Prospanica and AAUW.
Other brands we moved forward
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