From Under the Radar to Leading the Conversation
A strategic communications transformation that elevated an environmental advocacy voice across the state.
Work led by our founders prior to founding N2N
The Moment
New Jersey LCV had policy expertise, but lacked the dedicated communications infrastructure needed to consistently shape public conversations and influence news coverage. The challenge was to build an earned media program that elevated the organization’s profile and kept environmental issues in the state’s policy debate.
The Move
Created a proactive media strategy centered on compelling storytelling, rapid response and long-term relationship building with reporters and editors. Rather than relying solely on news releases, the program identified opportunities to insert the organization into breaking news, developed opinion content, and translated complex environmental issues into stories that resonated with policymakers and the public.
Making It Happen
Developed the earned media program into a strategic communications function. Created messaging supporting legislative priorities and statewide advocacy. Cultivated relationships with reporters covering politics, energy and climate. Secured coverage in the Associated Press, NJ.com, NJ Spotlight News, News 12 New Jersey, ROI-NJ, the Philadelphia Inquirer, Asbury Park Press and dozens of regional outlets.
Other brands we moved forward
From Awareness to a More Sustainable Future
From Shop Presence to Social Commerce Momentum
From Product Launch to Must-Share Game Night
Let's Create Your Success Story.
Tell us where your brand is now, and we will map out where it goes next.
Work With N2N