Shining a Light, Sparking a Movement
An integrated social and PR strategy that amplified two major initiatives, drove engagement, and advanced a global mission to protect children.
The Moment
World Childhood Foundation USA was advancing a critical mission while preparing to promote its annual gala and release the groundbreaking Out of the Shadows Index. The challenge was to increase visibility around both initiatives and communicate difficult subject matter with care.
The Move
Created a social media strategy built around educational content, trending news and clear information supporting the organization’s thought leadership position. The campaign used bite-sized education, news-driven storytelling, real-time event coverage and post-event recaps. Every element reinforced one consistent call to action: education is the first step toward meaningful change.
Making It Happen
Audited past social performance and reviewed content from the global foundation. Developed a monthly content calendar aligned with three core pillars. Planned and executed digital campaigns supporting the 2023 gala and the Index release. Created event-focused content before, during and after the gala. Balanced informative storytelling with actionable resources.
Other brands we moved forward
Making the Unseen Seen
From Shop Presence to Social Commerce Momentum
From Under the Radar to Leading the Conversation
Let's Create Your Success Story.
Tell us where your brand is now, and we will map out where it goes next.
Work With N2N