From the Newsroom to the World Stage
Expanding the reach and influence of Bloomberg's journalism through strategic media relations, executive positioning and thought leadership.
Work led by our founders prior to founding N2N
The Moment
Bloomberg News wanted to broaden its influence beyond the financial sector by bringing its exclusive reporting and expert analysis to television, radio and live audiences across the country. The challenge was to consistently secure high-profile guests and increase broadcast visibility in a competitive media environment.
The Move
Developed an integrated media relations strategy combining proactive outreach, executive positioning, broadcast production and live event programming. Rather than waiting for news opportunities, the team identified emerging stories, matched Bloomberg’s experts with the right outlets, cultivated relationships with producers and journalists, and created high-profile forums featuring influential leaders.
Making It Happen
Led an international team of producers across the United States, China, Japan and Brazil. Secured interviews with Fortune 500 CEOs, cabinet officials, economists and nationally recognized experts. Developed media strategies that expanded television and radio presence through national affiliate networks. Planned and executed major public forums on the economy, healthcare, financial markets and retail.
Other brands we moved forward
Making the Unseen Seen
Shining a Light, Sparking a Movement
From Product Launch to Must-Share Game Night
Let's Create Your Success Story.
Tell us where your brand is now, and we will map out where it goes next.
Work With N2N