Making the Unseen Seen
A mission-led digital strategy that elevated the voices of family caregivers and strengthened the Institute's presence across social platforms.
The Moment
The Rosalynn Carter Institute for Caregivers was advancing national programs and advocacy on behalf of family caregivers, but needed a more cohesive digital strategy to extend that work online — increasing awareness while honoring caregivers’ experiences with empathy and dignity.
The Move
Developed a platform-specific social strategy aligned with four core objectives: awareness, program promotion, community-building and caregiver advocacy. The content approach combined educational, trending and informational storytelling, balancing evergreen themes with timely national moments.
Making It Happen
Conducted a comprehensive audit of Instagram, LinkedIn, Facebook and X to identify opportunities to improve visibility and message consistency. Optimized social profiles through updated bios and stronger visual storytelling.
Other brands we moved forward
From Awareness to a More Sustainable Future
From Under the Radar to Leading the Conversation
From the Newsroom to the World Stage
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