From Awareness to a More Sustainable Future
A full-funnel social media strategy that educated U.S. audiences, grew engaged communities, and positioned the brand as a leader in sustainable farming.
The Moment
Kipster was already the number-one-selling egg brand in the Netherlands but needed to build awareness and relevance as it expanded in the United States. The challenge was translating a complex story about sustainable farming, animal welfare and human health into content that felt accessible and distinctly Kipster for a U.S. audience.
The Move
Created a U.S.-focused social strategy grounded in performance data, audience behavior and Kipster’s established brand personality. The approach centered on three content pillars — educational, entertaining and innovative — allowing the brand to explain its farming model without losing the clever humor that made its voice recognizable. Organic content was supported by geo-targeted paid activation across Instagram, LinkedIn and Facebook.
Making It Happen
Conducted an extensive audit of previous social performance to identify what resonated most. Localized language and messaging for U.S. consumers while protecting Kipster’s established tone of voice. Developed content calendars pairing sustainability education with humor and cultural relevance. Built a paid plan focused on priority retail markets. Aligned social strategy with the broader goal of supporting U.S. egg sales.
Other brands we moved forward
Getting a Leader an Even Bigger Stage
Shining a Light, Sparking a Movement
From Under the Radar to Leading the Conversation
Let's Create Your Success Story.
Tell us where your brand is now, and we will map out where it goes next.
Work With N2N